80 Collins Street, Melbourne
80 Collins Street is a major commercial site at the ‘Paris end’ of Melbourne’s Collins street. This development will be key to revitalising the eastern end of the Collins Street precinct with premium office spaces, retail offerings and enhanced accessibility. Unsigned produced a film to engage new tenants by capturing and communicating the essence of the project. Evocative 3D footage was produced to arrest audience members and to transport them to the future of the precinct. Through a creative and iterative process, we developed storyboards and ‘proof of concepts’ to identify ways of visually capturing the essence and nuance of the site. This then informed the production to ensure this level of detail and atmosphere was weaved through the entire fabric of the film.