City Rail Link (CRL)
The City Rail Link is New Zealand’s largest-ever transport infrastructure project and will transform Auckland’s public transport network. Through a direct connection or “link” from Britomart to Mount Eden station, the eastern and western lines will be brought together, to open the entire rail network. Unsigned Studio produced a stylised and dynamic animated film that clearly explains the City Rail Link visually and communicated all the key benefits of the project. By framing the project with the Why? The Link? and The Benefits? we used dynamic motion graphics and animation techniques, to help craft a succinct response that stakeholders and key audiences can quickly understand.