Fishermans Bend Catalyst Site
Fisherman’s Bend is a cutting-edge science and innovation precinct, and the largest urban renewal area in Australia that connects Melbourne’s CBD to the bay. The State Government purchased this catalyst site to establish Australia’s leading design, engineering and technology district. To publicly launch the project, Unsigned Studio worked with government agencies to produce a film and still imagery. The film articulated the diversity of uses, sustainable urban design principles and strategic importance of the project for greater Melbourne. We used our in-house designers to transform a high-level masterplan into a convincing architectural and landscape proposition.