Plan Melbourne, State Government of Victoria
Communicating Melbourne’s metropolitan planning strategy Plan Melbourne is the city’s metropolitan planning strategy, defining the principles and policies to guide the next 35 years of growth and change of a connected, liveable and sustainable Melbourne. Unsigned Studio worked with State Government agencies to articulate and communicate the key messages of the Plan, and to then illustrate them in 3 connected animations. The animations combine familiar scenes of daily life with on-screen text in a playful way.