Unsigned Studio: Launching immersive, interactive visual communications in Africa
Aurecon established Unsigned Studio (formerly Studio Magnified) as a visual communication agency within the company in 2018. Unsigned Studio’s immersive, interactive visual communications were recently launched in Africa. The offering amalgamates local African creative talent with the global Unsigned Studio powerhouse. Unsigned Studio’s team of 30+ professionals bring over 15 years’ creative experience to Aurecon and offer a full suite of production services including video, animations, films, digital apps and physical installations. With backgrounds ranging from architecture, animation and computer-generated imagery (CGI) to film and community engagement, they work alongside Aurecon’s technical experts and clients to create digital assets that help with the understanding of complex problems in new ways. Unsigned Studio has delivered a wide array of projects including high voltage electrical training simulations in virtual reality; a film conveying a water masterplan to stakeholders; virtual reality experiences of multiple water treatment projects that have been used for tender briefings, funding proposals and design review; as well as multiple films showing stakeholders new road and intersection designs, complete with dynamic traffic.